Top 10 Social Media Statistics 2012
147% = Facebook has greatest impact on purchase behavior
Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, only 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011). Incidentally, Twitter dramatically underperforms in this category at 5%. If you want to drive purchase behavior -> Facebook is the place to start. Further more, the new kid on the block is Instagram, if you’ve got photos to share about your product / event / company etc. then real Instagram Followers arereturning massive hits for little investment.